It is an algorithm whose author Greg Corrado, is a specialist in artificial intelligence and machine learning. We, therefore, find these two specialties in the algorithm.
The purpose of the artificial intelligence integration is to “translate” the user’s query to Google. The interpretation of the request is improved. This algorithm aims to enrich the Google database by learning new words and new expressions.
It also allows for more efficient understanding of voice queries that sound complex. RankBrain is also a logical continuation of the Hummingbird algorithm launched by Google in 2013.
Since 2015, the Google RankBrain algorithm has been used and today it is estimated that 15% of Google queries are processed by this algorithm.
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