Google Alerts is a service developed by Google to notify content that may be of interest to the user. Indeed, you can configure it to follow different keywords and when content with these keywords is indexed, you will receive an email.
Some of the keywords you can track include:
- Your name ;
- Your service ;
- Your product;
- The name of your company;
- Etc…
You can use it for reputation management, link building, or monitoring your competitors and keeping track of their content. This handy guide from Google to Google Alerts can help you set up your alerts. To go further on the subject, Smartkeyword.io gives some tips for its use in SEO.
References –
- https://en.wikipedia.org/wiki/Google_Alerts
- https://www.bigcommerce.com/ecommerce-answers/what-are-google-alerts-and-how-can-they-help-online-retailers/
- https://support.google.com/websearch/answer/4815696?hl=en
Related SEO Glossary
Google | Google Analytics | Google Onebox | Google Search Console
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