Google is the most popular search engine in the world with 94.2% of the global market share. It has been the undisputed leader in its field for several years and this position is reinforced by the many services and tools it offers. In terms of SEO, this is for example:
- Google Alerts;
- Google Analytics;
- Google Keyword Planner;
- Google Maps;
- Google Mobile-Friendly Test;
- Google Business Profile;
- Google Page Speed Insights;
- Google Search Console;
- Google Trends;
- YouTube;
- Etc…
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