Outsourcing SEO vs DIY SEO - Understanding the Differences

Outsourcing SEO vs DIY SEO

The main difference between Outsourcing SEO & DIY SEO is that If you have the time and resources to invest in learning and implementing SEO strategies yourself, DIY SEO can be a cost-effective option. On the other hand, if you don't have the expertise or resources to do SEO in-house, outsourcing to a professional agency can be a more efficient and effective option.

Outsourcing SEO can be a good option for businesses that don't have the time, resources, or expertise to do SEO in-house. A professional SEO agency can help that has a team of SEO experts who are up-to-date on the latest SEO strategies and best practices. They can tailor their approach to your specific business and industry needs. Such SEO professionals always have the endless tools and resources to track and measure the effectiveness of their SEO efforts, which can be difficult for DIY SEO.

On the other hand, DIY SEO can be a good option for businesses that have the time and resources to invest in learning and implementing SEO strategies themselves. It can also be a more cost-effective option, as you won't have to pay for hiring an SEO agency. However, it's important to note that SEO is a constantly evolving field, and it can be challenging to stay up-to-date on the latest strategies and best practices without dedicated training and resources. Ultimately, the decision to outsource SEO or go for DIY SEO will depend on your specific business needs and goals.

Outsourcing an SEO project is a big decision and even bigger is hiring the best SEO agency that can produce favorable results.

At the same time, DIY SEO is easy to start but gets tougher as time passes. Sometimes a bad SEO strategy spoils the brand image and all the efforts and money invested go in vain.

It is observed in 90% of cases that the in-house team gets exhausted with time. Doing by yourself is not the long-term solution as the business starts growing. Also, if you are spending too much time yourself then it is clear that you will cut things out of your business.

As SEO needs vary from company to company, the nature of the business, manpower required, budget and so many other factors are involved in the SEO tasks.

However, the final decision to outsource an SEO project or DIY SEO – is your personal choice. So, what’s the best approach when it comes to SEO services in your business- when should you do it yourself, and when to outsource the SEO project?

In this post, we are discussing the topic to find out the best way to handle SEO project as per the client’s needs in detail.

What do you mean by Outsourcing SEO?

Outsourcing SEO Services is a complete & expertly-managed solution offered by a digital marketing agency. It saves the hassles and a focused approach to improve search engine ranking. The SEO company can dedicatedly focus on developing a brand by applying advanced-level SEO techniques.

Some of the activities which the top-rated SEO agencies conduct are- On-page SEO , Off-Page SEO, technical SEO ,  Local SEO, and so on.

Reasons to Choose an SEO Agency for your Business

Get Budget- Friendly Improved ROI

By outsourcing your SEO services to a team of experts, your agency saves money on salaries and tools while saving time and effort.

Outsourcing will allow you to take help from the SEO specialists who are dividing their tasks as per expertise and producing the results more efficiently and quickly. If you want to achieve your SEO goals quickly , you can try outsourcing your SEO campaign to a digital marketing agency.

With the help of a digital marketing company, the SEO campaigns are likely to produce outstanding and productive results. It is much quicker than accomplishing the task alone. Looking from the point, you should hire an SEO company.

Focus on Business by Rely on Complete SEO Solutions

The agencies provide comprehensive SEO services  beyond on-page and link-building. They do deep technical SEO audits, conversion optimization, content marketing, and more.

An SEO project also focuses on activities like content marketing and social media. Fortunately, outsourcing the SEO service can give you more freedom to focus on other tasks.

An SEO specialist along with a dedicated team will monitor and handle your campaigns while you will be able to evaluate the results and be able to come up with better strategies for the future. The weekly and monthly reporting will keep you updated with SEO activities. Above all, you can check the improvement of keyword rankings on Google SERPs.

Streamlined Project Management

A trustworthy SEO agency will  ensure you stay up to date on all campaigns. Whether communicating with your Project Manager or via your dashboard, the data is readily available.

In an agency, the SEO project is managed systematically and the team is assigned to their respective jobs. Here, you are not dependent on a person rather entire team is handling a project. So, if one person leaves the job , it will not have any effect on your project. This is a common issue of DIY SEO. 

Cons of Hiring an SEO Agency

Costly and Creates a hype

Normally, small companies and startups find it difficult to outsource SEO tasks as they have a small marketing budget. At the same time, companies are afraid of paying so high for SEO.

Although SEO agencies are offering different prices the cost of outsourcing is still costly. Therefore setting an SEO budget with a mindset to give time to obtain the results will be the best strategy.

 When the company is clear about what they want to achieve through SEO- outsourcing becomes easy.

 No Guarantee

Outsourcing SEO is always good and improves your SERP results. But the main problem is that it might take time to show the results. Companies lose patience and stop the campaigns in between which adversely affects their search ranking.

As a business owner, you must ensure that you choose the top-rated SEO company and have trust in them.

Also, only an agency indeed has a dedicated team of professionals to optimize content, ensuring UI/UX development, site mapping, and proper link building for SEO.

What is DIY SEO?

Are you a startup and can’t afford to have an SEO budget for marketing? Or you are aware of the SEO techniques and confident in doing it yourself? Don’t worry, DIY SEO is possible and in the initial stage you can choose this option.

Also, some mid-sized companies like to hire an in-house SEO team with one or two people. In such cases, the professional SEO person is responsible for all the tasks. The SEO manager is aware of the business goals and objectives and works to build a long-term strategy for the company to succeed.

Reasons to choose DIY SEO

Money Saving Option

Some owners or project managers try to save money and learn to do SEO themselves. If you are confident and can do SEO from scratch for your website then going for the DIY option will prove the best decision.

It will save the SEO cost. You can spend this budget on building a functional website. Later, as the business grows, you can outsource SEO to an agency.

Dedicated SEO Resource

Initially, you might find the concepts of SEO to be a bit complicated, but once you get in the flow then you can understand the techniques of SEO quite simply. The more you work on your digital marketing campaigns, the more you can implement them for the benefit of your business.

Cons of Choosing DIY SEO

Time-consuming

SEO is no doubt a time-consuming process and a full-time job. If you don’t have an in-house team to manage SEO tasks then obtaining favorable results is difficult. Hiring an SEO specialist is beneficial but the overall cost of outsourcing and hiring an in-house professional is almost the same. In this case, outsourcing is a better way. Moreover, by outsourcing, you can relax and focus on other business tasks.

A steep curve of learning

Many times business owners and managers don’t trust SEO agencies for allocating their projects to expert-level people or teams. Therefore they opt to hire an SEO professional by themselves for SEO.

But, we should consider the fact that one person can not do all the work. Moreover, starting an SEO project is easy but continuing and bringing constant results is a challenge. In most DIY SEO, people get frustrated with the time and repent on their decisions.

How does Outsourcing SEO make a difference?

After seeing the scope of both types of SEO, it is obvious to say that hiring an agency is a better option for expecting better SEO results. DIY SEO works well but in the long run, it becomes a tedious task. By looking at the affecting factors, an SEO reputed agency will justify the SEO job in a more streamlined way.

However, it is always wise to utilize individual SEO skills and suggest the hired SEO company as no one can know your business more than you. The ultimate alternative is to do your research well and outsource your SEO work to a reputed agency that fits your budget.

It is a fact that one person can not handle business activities from start to finish. So, preparing a mindset to hire an SEO agency will help you and your organization to grow.

But if you decide to opt for DIY SEO, you must consult a digital marketing agency to know better techniques and learn the professional way of conducting SEO activities.

Before deciding on a DIY mode, you should ensure that you can spare a lot of time as nowadays, a lot of effort is required to get SEO results. You should be ready to give numerous hours to learn and stay updated about SEO, PPC, web design, and similar stuff while you are doing SEO on your own.

DIY SEO requires excellent SEO skills to handle things from creating an optimal design to creating meta tags, links, and so on. Only an SEO specialist can do DIY SEO.

Before plunging into any decision, you must search for the right SEO agency that can cater to your SEO requirements. You can search for the top 5 SEO agencies nearby you and can go through their services.

It will help to choose the best outsourcing SEO agency. It is for sure that to achieve the best results, outsourcing is a result-driven approach that will streamline the website.

As Google keeps changing its algorithms and criteria to rank, SEO is an ongoing project. Instead of just sticking to one option, many companies are trying a hybrid SEO model.

Of course, the company owners and managers have to take the final decision but we will suggest you go for an SEO audit. Top-level SEO companies like RedBlink provide free consultation and SEO audits. You can schedule a meeting anytime with them.

How to choose the best agency for outsourcing SEO projects?

SEO is pretty straightforward and a necessity for every business. It’s about understanding what your target customers are searching for; creating content and optimizing the website and many other things.

But SEO advanced techniques make use of NLP-based tools that require training. Moreover, there are continuous changes in SEO strategies. For acquiring the best results, outsourcing to a digital market agency providing a full range of services is a need not the choice.

Here are some key points for your reference while choosing a company for outsourcing SEO project:

• Taking a review of the SEO company and checking their portfolio and case studies will help you make the best decision.
• Choose an SEO company that has the vision to rank on the search engine as well as creativity for the users to introduce the businesses in the best way.
• Hire an SEO agency by checking their previous progress reports.
• Take a free audit report, and discuss your project goal. If you feel satisfied then only outsource your SEO campaign.
• Avoid guarantees and think of a practical and feasible solution.
• Check their cost and discuss the overall project.

Finally remember, it’s not about finding the best SEO company but it’s all about choosing a company that can bring the best SEO results for your website within your budget and as per your needs!

Outsourcing SEO vs DIY SEO FAQs

1. What are white-label SEO services?

It is the combination of white label( SEO reselling) or private labeling SEO. White labeling allows a company to avail of SEO services from an SEO agency for your website. The SEO agency will be responsible for building your brand, search engine ranking, and higher SERP results for your website.

Choosing a top brand SEO agency will reap many benefits with white-label SEO services and within 2-6 months you will be able to generate improved ROI in terms of getting organic traffic and lead generation.

2. What is Offshore SEO?

OffshoreSEO is the perfect choice for companies looking for result driven SEO services. An offshore SEO company will provide the following services:

• Website Review
• Exclusive & Original Content Development
• Keyword Analysis and Link Building
• Competitive Investigation & Research of Website
• Traffic Analytics
• Keywords Mapping
• Reporting/KPIs-Page Optimization

Offshore SEO means hiring an SEO agency remotely and getting the SEO work done by them saving the cost and resources of an in-house team.

3. Who are the best white-label SEO providers?

There are so many companies that are known as the best SEO companies. Which one to choose? It is a tricky question. To make it simpler here are some key points that you must consider while choosing the best white-label SEO provider:

• White-Label SEO providers are experts in keyword research and link building
• Provide a complete website audit before taking the project
• They have long-term planning with an on-site optimization plan.

However, there is no strict definition of the best white-label SEO provider but these companies work in showing results in terms of gaining quick search engine ranking results rather than making false promises.

by Loveneet singh

How to Identify Black Hat SEO

How to Identify Black Hat SEO

Is your website not showing up in SERPs? This could be because of Black Hat SEO technique and maybe your website has been penalized. So, what exactly is Black Hat SEO and how is it affecting the website rankings. Let’s unfold in detail about it and its illegal tactics.

Using black hat SEO means going against Google's algorithm. Many SEO companies often prefer this method because it is much easier to get rankings. But, in this way, the ranking only lasts for a short period of time. And, over the years, we've learned that building quality over time is well worth the effort because your every turn comes back to haunt you.

The line of success is clear, if you compare those who have been doing quality white hat SEO since the beginning versus those who have been doing black hat SEO.

However, how will you identify if you’re outsourcing SEO services to an agency using black hat SEO?

Don’t worry! We’ll help you with this. Our following guide will explain what is black hat SEO, how to avoid it, what are its signs, and why is it not good for your organization.

Let’s take a look!

What is Black Hat SEO? 

Before determining whether your SEO company is black hat or not, you must first know what is black hat SEO. 

So, what does mean of black hat SEO?

Black Hat SEO is an illegal website positioning technique that results in reduced search engine visibility as a result of filter penalties or bans. Black hat SEO is a method of using different strategies for website promotion and ranking that are completely against Google search engine. They can fall out of your website ranking from the SERPs. 

In other words, Black Hat SEO is a set of unethical and usually spammy tricks to increase the ranking of a website. These methods can quickly get you to the top of the search results, but search engines are likely to penalize and block the site sooner or later.

This unethical tactic doesn’t solve the problem for search engines and often ends up being penalized by search engines. Black hats strategies include content spinning or duplicate content, content automation, keyword stuffing and creating pages with thin content to manipulate rankings and position low-quality content in search results. They will also create links and mask links, create doorway pages, and use Tiered link building.

Here are several common examples of black hat SEO techniques:

• Creating backlinks from and to low-quality websites in order to generate more traffic
• Hiding text on webpages, known as cloaking.
• After landing on a page, redirect users to a new page
• Creating misleading or irrelevant content in an attempt to capture traffic from large search terms
• Ignoring local SEO Optimization rather creating a lot of citations for local businesses.

Showing up in search results is vital to business growth, but there is a right way and a wrong way to optimize your website. The dark art of black hat SEO is the wrong way to go that aims to use search engine algorithms for ranking high rather than working on user intent.

Instead of earning the right to rank highly on the search results pages, black hat SEO uses dubious tactics to get you there. The constant use of black hat SEO techniques is more likely to hurt your search engine presence than improve it.

Search engine algorithms have become more complex over time, so you should avoid black hat SEO at all costs. White hat SEO is always a much better search engine optimization technique. This is a more ethical approach that follows the terms and guidelines set out by search engines. White hat SEO consists of quality content creation and improving the overall user experience for people visiting your site.

Why You Should Avoid Black Hat SEO? 

Despite not being illegal, black hat SEO violates search engine guidelines. That is to say, it is still against the rules. The consequences of black hat SEO include getting hit with a stormy penalty. Your website will drop in the search results if you receive a penalty from search engines, or it might be removed entirely. In other words, you'll get fewer visitors to your website, which ultimately means fewer sales for your business.

Search engines have become better and better at detecting black hat SEO techniques over the years. There is almost no way to avoid getting caught practicing black hat SEO nowadays. A black hat SEO strategy neither solves the searcher's problem nor does it solve the search engine's problem. In the short term, black hat SEO may lead to short-term gains, but over time your presence in search engines will be damaged due to your black hat tactics.

What Risks Are Associated With Black Hat SEO?

The search engine will penalize your website if it detects that you are using black hat SEO. If you receive a penalty from Google, it will update its algorithm, resulting in your website's ranking being downgraded or, in the worst case, permanently banned. The result will be that your website will not appear on search results when your target audience is searching for you, causing your business to fail.

Additionally, black hat SEO creates a poor user experience for your audience. Due to the poor experience, most visitors will abandon your website because of the spammy content on your pages. To ensure visitors have a good time online, search engines will remove your website from SERPs if you receive such negative hits. To build trust with users, work with a search engine optimization specialist to implement ethical and sustainable SEO practices.

Why Search Engines Don’t Like Black Hat SEO?

Everything is very simple here. The main goal of search engines is to give the most useful answer to the visitor and provide the so-called most relevant pages in SERPs. And thus, users benefit from this and get the best response to their requests. Hence, the constant struggle between search engines and every reader matters.

What is the purpose of black hat optimizers - Push a page to the very top of the search results. And doesn't matter whether the page has the answer to the questions, but a user will go to the site. And as a result, the business will earn benefits, but not for the long term. Because users won’t stay for long and leave the websites. And, search engines don’t give priority to such websites in long run. 

In white hat SEO optimization, the interests of the visitors always come first. They'll get an answer to their question, and get satisfied because they stay on the page for a longer time.

Is Your SEO Agency Hurting You? Signs To Find Out

Maybe you hired an SEO agency for ranking your business in SERPs. But, is your hiring company working according to search engine guidelines? 

The right way to find out what exactly they're doing, especially during the starting month of the contract. The earlier you'll able to identify what they're doing, the more likely you'll determine whether they're ranking your website or harming it.

Here are the following ways to identify signs of black hat SEO on your website.

• Keyword Stuffing

Are your web pages stuffed with keywords? The sign of an overused keyword is if it's containing keywords of more than 2% of a webpage’s total written content. 

Keyword stuffing refers to the practice of stuffing your content with irrelevant keywords in an attempt to manipulate where a page ranks on search results pages. Adding multiple keyword variations where they don't add any value creates a bad user experience. It can also cause your page to rank for irrelevant queries.

Google explains keyword stuffing like this:

• • Lists of phone numbers with no significant added value.
  • Blocks of text listing cities and states for which the web page is trying to rank
  • Repeating the same words or phrases so often that it sounds unnatural.

You can do keyword research to find out what people are searching for, but overusing these keywords in your content is not a good idea. Instead of filling your content with irrelevant keywords, focus on creating useful content that focuses on topics rather than keywords.

• Low-Quality Content

If you're discovering hidden links or a lack of useful content on certain pages, these are clear signs of black hat SEO. It means ignoring proper content marketing practices and manipulating information to take advantage of high-volume search terms is an unethical strategy.

Poor quality content isn't valuable to the searcher. This is also an SEO black hat practice. This includes content scraped from another website, either by a bot or a human. Previously, search engines weren't good at recognizing content copied from other websites.

But, the Google Panda update in 2011 solved this problem. Many sites with duplicate content instantly hit the search rankings. Since then, Google has gotten much better at recognizing duplicate and low-quality content.

• Spammy Links

Are your links coming from poor-quality sites? A high number of backlinks from suspicious, confusing, or malicious sites indicates black hat SEO. Black Hat SEO method, the essence of which is that the anchor of the link doesn't correspond to the theme of the site/page. For example, a site sells pet food, but the link is wired to the phrase “download Windows 11 for free.” This is done to simply drive traffic to the site due to a popular request. This is punishable.

• Hidden Links And Text

There are many ways to hide text and links from the user, but leave it visible to search engines:

• • The text matches the color of the background.
  • The text is hidden with CSS.
  • The text is hidden behind the image.
  • Text in the zero-size font.
  • Invisible links hidden in transparent 1 px images.

If you bought a ready-made site, or you have a suspicion that you could be infected, then it is advisable to check all outgoing links from the site. And if this is an "extra" link, then delete them.

• Traffic Changes Out Of Nowhere

If there is a sudden, drastic change in traffic that can’t be attributed to a properly written article, strong backlink, or PR campaign, this is another classic sign of black hat SEO. These are most likely driven by a webpage or series of links that are irrelevant to your business niche.

Now, you know some of the most common signs of black hat SEO.

What To Know While Working With SEO Agency

So, before hiring an SEO agency, you need to do a little research to pick the right company. Here are some tips to move in the correct direction.

• Define Your SEO Goals

See what services each agency offers. Which ones suit your SEO goals? This will help narrow down your search and highlight the best SEO agencies for your needs.

Determine which areas of your online presence need improvement. So, start by analyzing your situation. Do you need a new website or will you just change your current SEO tactics?

For example, if a company decides they need a new website, they need to know how it will be done. Currently, a good site for promotion should have the following characteristics:

• • Fast download speed.
  • Compatible with all devices.
  • Compatible with all browsers.
  • Plugin integration available.
  • SEO friendly.
  • Ease of customization and refinement.
  • Availability of scheduled updates.

But just building a website is not enough to make your brand profitable. You will need additional help from an SEO agency.

• Gather All The Necessary Information

Can the company back up its success with facts?

To do this, you need an unbiased opinion of an SEO agency. You need to explore a lot of data like reviews, case studies, and customer testimonials. And you should read them all, starting with the most recent ones. This is an important indicator of how up-to-date a company is with current SEO trends.

Start by looking for reviews on Google and directories. And since each industry has unique features (for example, in complex topics, the promotion period is usually from a year), as well as different customer expectations, you should carefully study all the nuances. A reputable agency will be more than willing to provide you with all the information you need.

• Determine The SEO Methods The Agency Uses

To see how effective the agency is, ask for SEO promotion KPIs.

Even if they can't provide all the details due to client privacy regulations, they may be able to show some evidence of how good they are at their job. After all, professional SEO firms usually track and measure promotion results. This allows them to refine strategies until optimal results are obtained.

Top SEO metrics to track:

• • Site Visibility
  • Leads and Sales
  • Organic traffic
  • Keyword ranking
  • Backlinks
  • Bounce rate
  • Pages per session
  • Average page load time
  • Impressions to Clicks (CTR)

• Visit an SEO Company Face to Face

To find out the degree of involvement of people, it's one thing to talk to them on the phone, but quite another to meet the team face to face. This way you get a feel for the people involved.

This is your opportunity to connect with the entire team. Both of you should be able to communicate and understand each other from the very beginning. Moreover, at the meeting, the agency will explain some of its SEO tactics to you. This not only demonstrates their passion for work and creativity but also shows their attitude toward you and your business.

• Get Clear On Your Budget

Before investing in an SEO agency, think about your budget. How much can you afford to spend?

A non-competitive local promotion campaign can cost a couple of hundred dollars a month, while a more aggressive competitive national product can cost thousands. Do you have funds to support your SEO campaign long-term? We can all agree that budget is an important factor when choosing an SEO agency.

You need to learn about the SEO packages that fall within your budget. But remember that there are risks associated with low-cost SEO agencies. If they don't follow proper Google guidelines, they can damage your brand and domain reputation. Or, even worse, your site may get banned by Google.

• Watch Out For SEO Guarantees

It’s one thing to show a positive result, and quite another to guarantee a specific result. Be careful if the SEO company guarantees the result because there is no way to accurately predict the results of website promotion.

While SEO agencies are well aware of how to achieve optimal results, Google's algorithms are constantly changing. Therefore, experience and the number of years an agency has been in business are determining factors in how effective agency strategies are.

• Think Beyond SEO

It's great that you're serious about SEO. But think about the bigger picture. What else does your site need to get ahead of the competition? More importantly, focus on how to increase revenue through real sales and conversions.

Many SEO agencies offer effective promotion methods. You need to choose someone who has the knowledge and experience to take your site to the next level.

Bottom Line - Understand The Importance of SEO!

We agree that some elements of black hat SEO still work. But, it doesn't mean that if these methods work today, it doesn't mean that they will work tomorrow too. And using black methods of promotion, you risk getting banned at any moment.

A white hat SEO strategy is a much better approach to SEO. It will pay dividends in the long run and you'll be able to sleep at night knowing that you will never see your ratings drop due to penalty. So for the love of search engines, never do black hat SEO. After all, they are what keep your business at top. 

So, get rid of black-hat SEO approaches and apply white-hat SEO techniques to keeping yourself a leader in the competition in the market for the long run. We, RedBlink, have a team of SEO experts and professionals who provide high-quality ranking in terms of organic traffic.

Reach us today and schedule a free consultation regarding SEO services.

by Loveneet singh

Enterprise SEO VS Local SEO - [ Comparison Guide 2024 ]

Enterprise SEO vs Local SEO

In general, the main difference between enterprise SEO and local SEO is the focus of the optimization efforts. Enterprise SEO is focused on optimizing a website for a large, national or international audience, while local SEO is focused on optimizing a website for a specific local area.

At present, local SEO techniques are becoming the latest strategy for small-scale companies. But enterprises have a different perspective. They opt for the SEO techniques that can improve search engine visibility by building brand value.

As SEO services are among the most popular internet marketing techniques, it becomes even more crucial to choose the right agency and the right SEO type so that you can gain maximum traffic.

Here in this post, we are going to discuss the difference between enterprise and local SEO. Business owners or managers can get a clear picture which will help them hire the best SEO company for their next project.

What is Local SEO?

Local SEO starts with the optimization of the website by applying strategies to increase local business. The main objective is to reach local audiences. This is the best SEO strategy for small businesses and startups. A unique geographical area is targeted to obtain higher traffic in a particular region. Local SEO is beneficial for businesses like dental, home services, real estate, legal firms and a wide range of other small businesses. 

Some of the Local SEO activities include:

• Optimization of your website for Google Business Profile. 
• Boost online visibility
• Brings organic traffic to your brick-and-mortar location
• Attract targeted traffic to improve CTR
• Optimize online directories and citations.

What is Enterprise SEO?

Enterprises' SEO campaigns are designed to achieve global business targets for comprehensive and complex websites (websites having 1000+ pages). Enterprise SEO is good for eCommerce websites having multiple products or for websites providing bigger services. It is based on achieving long-term benefits by improving the revenue for larger organizations. Some activities of the enterprise SEO are:

• Keyword research and optimization
• Engaging Content Creation for Blogs and Website
• Meta Tags Optimization and Link Building
• Increasing website organic traffic using SEO On-page techniques

Do Enterprise SEO and local SEO affect each other?

SEO does not provide a one-size-fits-all solution for big or small size companies. Search engine optimization strategy for every company starts by deciding the SEO goals for the business. From there, it’s possible to find your marketing opportunities and set a strategy that matches your current size and goals for growth.

Local SEO optimization can prove like a reward for small-scale companies. However, enterprises too can gain benefits from local SEO. Some of the benefits of Local SEO that are good for enterprises are:

• Local SEO provides more elaborated information about your business to target customers. The SEO overall focuses on increasing search engine ranking to gain traffic. If that is happening with a location then this is always beneficial for the long-term growth of an enterprise.
• Local SEO results of the lead generation are better. This lays a strong foundation upon which you can build a mutually beneficial customer relationship and goodwill in the local as well as global market.
• It’s difficult to draw a solid box around Enterprise and Local SEO. Some of the activities are similar and some of the strategies like content and keyword optimization, website optimization, and link creation are similar.

At this point, we can say that both types of SEO can help a business grow and reach larger audiences, gaining business benefits. For both types of SEO projects, business owners need to hire a top-rated SEO agency that can understand the market niche and business goals.

Difference between Enterprise SEO and Local SEO

It’s better to draw a line between enterprise and local SEO so that business owners and managers can choose the best plan and best SEO package for their website. Some of the differences have been explained below:

• Difference in location

Local SEO target is a particular geographical location. The focus is to target local audiences. In Enterprise SEO, there is no location limit. Considering the need of mobile users, local and enterprise SEO campaigns differ from location to worldwide reach. For local SEO, the GMB profile helps boost organic traffic.

• Difference in SERPs

SEO campaigns are designed to get the ranking on the first page of SERPs. The overall SEO results depend on creating brand awareness. Both local and enterprise SEO techniques can help you get higher SERP results. So, there is no particular type of SEO that will ensure a higher SERP.

• Difference in Strategies

Local SEO strategies focus on profile creation and reputation management. Link building is done keeping the local market and immediate competitors in mind. Local SEO is more dynamic than enterprise SEO. The main activities carried out in an enterprise marketing campaign are content optimization and link building. For a successful enterprise SEO campaign, you have to generate high-quality engaging content.

• Difference in Tools

The SEO project results are obtained using various SEO tools such as Google Analytics, keyword research tools, Google search console, and so on. Depending on the SEO project, these tools are chosen. There are some tools like Brightlocal SEO that are specific to local SEO. That's why we need to decide whether we wish to opt for enterprise SEO or local SEO.

• Difference in Importance

Location-based SEO is important if you are targeting local communities. For local businesses like city-based healthcare services, and services like plumbing, carpentering, door to door selling, local SEO can prove as a game-changing marketing method. However, for enterprises, location-based marketing is not enough. They need to focus on other search engine optimization techniques that can have a greater outreach.

• Difference in Keywords

Keywords always play an important role while promoting any business. For local SEO, we focused to use only localized keywords such as [city name]+[service name] and for enterprise SEO, we use generic keywords along with some location based keywords.

A well-executed enterprise SEO is a long-term solution to have a digital footprint on search engines and protects brands' value with changing google algorithm fluctuations. This type of SEO always presents your brand to searchers at every stage of the customer’s journey.

Wrap Up

SEO entirely depends on the efforts and planning done based on market research. Local SEO is good for local businesses whereas enterprise SEO is a better choice for global businesses.

The above discussion  summarizes the following facts;

• Both, enterprise and local SEO have their unique importance in internet marketing. No one is the replacement for each other.
• If you are doing SEO for the first time and have a small setup, local SEO is beneficial. It can popularize your business in the local region with a small budget.
• Enterprise SEO is beneficial for companies that are already a brand or running an eCommerce business. They have already a scaled business and allocate a decent budget for SEO.
• Above all, we can say hiring a top-level agency for an SEO project is a necessity. Skilled and experienced SEO project managers can do detailed research on the type of SEO required after a quick SEO audit.

The right choice of SEO will bring tangible rewards and will improve your SERP results. You can contact the best SEO agency nearby for local SEO and a top-level global company for enterprise SEO. For more details on gaining the best SEO results, you might contact a leading SEO agency like RedBlink.

You can also schedule a free consultation with us and get the required quote and answers to all your queries that will help you make a more informed decision.

by Loveneet singh

How to become an SEO Expert in 2024 - Ultimate Guide

SEO Expert Roadmap 2024

The journey to becoming an SEO expert is unconventional. An SEO expert is a professional that optimizes websites to achieve higher search engine rankings. To put it in a simple manner, an SEO expert takes the responsibility to improve website traffic thereby generating leads to improve ROI

As the job responsibilities are highly demanding the competition to get into a leading agency is even tougher.  As far as the basic requirements to become an SEO specialist are concerned, a 4-year degree program is not enough.

One has to learn the traits of SEO by practicing and learning from experts. Working on real projects provides an experience in the field.

After putting in dedicated efforts and incorporating technical and content writing skills, one becomes an SEO master. An SEO expert can draw a handsome salary and is hired by top-rated SEO companies in the US.

Interested in learning how to become an SEO expert drawing a higher salary? Take an insight into the blog.

What is an SEO Specialist?

If your website is not in the top 10 searches on Google, you may need to start with a search engine optimization (SEO) campaign. Don't know how to do it? Don’t worry, That is what an SEO specialist does.

Professional SEO people help generate organic traffic to your website using SEO Techniques such as on-page SEO or off-page SEO.

The main role of an SEO executive is to produce relevant search results and a positive user experience, growing site traffic, lead volume, and brand awareness.

The job responsibility of An SEO expert is quite different from other marketing guys. It requires skill development, understanding, and above all practice to manage the website as per the SERPs.

Developing a skill set to optimize keywords, generation of reports and analytics, internal linking, backlinking, site audits, and generating methods to improve CTR are some of the traits to get a good SEO job.

Other duties include implementing and maintaining title and meta tags, URL redirects, analyzing competitors’ web presence; monitoring Google Search Console; and negotiating contracts with agencies and vendors.

An SEO executive closely works with another marketing team including content writers to develop quality content by taking new initiatives to increase user engagement.

How Do I Become an SEO Expert With No Experience?

Acquiring the core competencies to develop SEO and SEM strategies will help you start with SEO. Entering and shining into the SEO field is more about practicing than learning.

HTML and CSS, analytics, link building, as well as related expertise like content marketing and raising brand awareness using various marketing tools are some of the required skills.

If you want to make a full-time career in this field, it is better to opt for a professional course.

Some of the skills which you need to learn with time include content development, on-page SEO, technical SEO, and JavaScript. Alongside these skills, you’ll also need to find ways to demonstrate your skills such as a feel for the online landscape, strategic and critical thinking skills, communication and interpersonal skills, organization, and attention to detail.

What kind of training and certifications do I need to become an SEO Expert?

With the increasing market needs, SEO has become a prized profession. To develop SEO skills, hands-on practice is the best way.

The online training platforms offer a variety of SEO courses including 4-6 weeks of training. The search engine giant also offers certifications to become an SEO expert.

However, the best option is to start a career as an SEO intern in a digital marketing company offering SEO services. The experience which you get by working on live projects will help you build your career in the SEO field.

Working experience in analytics, reporting and audit tools increases the chances of getting hired by a leading SEO company with a handsome package.

The best SEO companies in US with high credentials offer the following courses for the SEOs

• Moz SEO Essentials Certificate

This SEO course contains six video modules, each having a one-hour duration. To earn a certification, you need to pay a $595 registration fee. With just six hours of course content, you will get to know the SEO traits.

• SEMrush Academy

SEMrush is one of the leaders in the SEO market. They have developed several SEO tools offering more than 25 professional courses to enhance your SEO knowledge in various SEO areas.

There is no fee for the certification. The courses are for beginners and provide basic SEO knowledge.

• Google Digital Garage

When it comes to Google courses-  a certification program in “Fundamentals of Digital Marketing” with 26 modules and over 40 hours of course content. Is quite famous to get started with your SEO career. This course is available completely for free! Digital Garage offers great value and high-quality information for beginners, but to learn advanced level SEO, you have to enroll yourself in professional level courses.

• Yoast Academy

Yoast is known for making the most famous SEO plugin for the WordPress platform. The SEO course is designed by the company to improve SEO skills. Individual SEO courses from Yoast cost $299 for a one-year subscription, but there’s usually just 8-16 hours of content per course (not the best value).  You can browse the website and can choose the best SEO course for yourself.

• HubSpot Inbound Marketing Course

The course teaches you to develop a strategy for SEO campaigns that convert into higher web traffic. Through seven lessons, 34 videos, and eight quizzes, the duration of the course is about 4.5 hours The course also helps you understand content requirements with keyword optimization and social promotion techniques.

Apart from these courses online academies such as Udemy and Coursera also offer SEO courses. Digital marketing agencies are also offering online courses. If you are a beginner, check out the top 10 SEO companies and their online training courses.

What does an SEO Specialist do?

Before you start, it is important to identify the informative and best-value SEO training course for enhancing your SEO skills.

Above that a million-dollar question arises is “ Is SEO a good Career in 2024? Is SEO a high-paying job?”

It is a myth that SEO jobs don’t pay big salaries as the coders and developers get. Entry-level jobs might not pay you well but with experience, you can get a higher salary. You can become the director of a digital marketing department or a senior-level SEO manager in the best SEO company.

The fact to accept is that SEO is highly lucrative and demanding. Every year, you need to improve your skills and learn new tactics with a  proven process for acquiring new skills. Also, communication skills are important for an SEO specialist as he has to communicate with the clients.

The final way to expand your income in the SEO industry is to build personal skills by working on client websites with set targets to grow organic traffic.

SEO is a GREAT Career in 2022! There are various challenges for an SEO specialist as the market competition is increasing and every company likes to attract the maximum number of traffic to their website.

A professional who can live up to this expectation has no looking back. However, as per Indeed.com the average salary of an SEO Specialist is $52,590. This rises to an average of $87,267 per year for the more senior SEO Manager.

Top 10 SEO Agencies Hiring SEO Experts

With the rapid growth of online marketing, SEO is once again on the boom. But now is the time when you need to develop expert-level skills to build a stable career. There are many US companies giving highest salaries to various SEO profiles.

Here, we are providing a list of the top 10 US agencies hiring SEO experts that allows to learn White hat SEO techniques.

1. WebFx
2. SocialSEO
3. RedBlink
4. Thrive Internet Marketing Agency
5. Ignite Visibility
6. Victorious SEO
7. Delante
8. SEO Brand
9. Incrementors Web Solutions
10. Higher Visibility

By browsing the SEO company's website, you can get an idea to start your journey as an SEO executive. Also, you can check the latest trends by going through the blog section which will enhance your knowledge. With the advanced level of expertise, you can grab an opportunity in any of these top SEO agencies with a higher salary package.

FAQs - Roadmap to Become SEO Expert 

1. What is the qualification to start a career as an SEO executive?

The best part of starting a career as an SEO executive is that it does not require any particular degree or diploma. However, the basic knowledge of working with internet technologies and digital marketing techniques is desired. The person must be familiar with the common terms used like SERPs, White Hat SEO, Black Hat SEO, ranking on Google, and so on. A professional course from an IT company like RedBlink technologies will be an added advantage to starting your career as an SEO executive.

2. Is SEO a Good Career?

Many young people who're looking for a job in the SEO field wonder if an SEO career is a good choice. The constant talk such as  SEO is dead and it might not be the right career path for a beginner will dishearten you. But the top-level SEO experts working in companies like Google, Bing, and so on clarify saying SEO is most required for every site and can make good money by working in this field.

However, to succeed in SEO, you should be agile, creative, analytical, and a bit scientific. If you develop these skills, the doors to getting hired by the best SEO agencies are open for you.

3. In what industries do SEO Experts work?

SEO professionals are in high demand, for all companies whether retail or healthcare, tech, and others. To create digital impact is the need. Search engine ranking is achieved only through sincere SEO efforts. An SEO career is no doubt a promising field with potential growth. The huge influx of jobs in the SEO field includes the following positions:

• Digital Marketing Director/ Manager
• Search Engine Marketer/ Specialist
• SEO Consultant/ Analyst
• Content Marketer strategist
• SEO Freelancer

4. What is the highest salary of an SEO in the US?

SEO is a technical and result-oriented field. The more you work and show results, the better you get. However, the average salary of an SEO specialist is $54,534 per year which can go up to $206,668 per year. However, the salary structure varies from state to state and agency to agency.

Final Takeaways

If you’re trying to pick up experience in SEO and SEM strategies with a higher salary package, you need to develop skills. Moreover, it is going to be a long journey requiring a lot of patience and a keen eye for the latest developments in the SEO field. To add on, you need to do the following :

• Build a strong SEO portfolio showcasing your work as an SEO expert.
• Keep learning new SEO techniques and tools
• Be a part of SEO communities to create a network of SEO experts
• Develop in-depth working knowledge of how search engine works, search engine algorithms, keyword research, linking techniques, meta tags and so on.

Whether you can have a rocking growth in the SEO field depends on many subjective questions. So, before you decide on moving ahead, ask these questions yourself. If the answer is YES, go forward:

• Are you adaptable to update yourself with the changing trends every six months?
• Are you competitive to bring top ranking to your clients?
• Do you like working with data and using tools?
• Do you like working with a team?
• Can you stand with criticism and face challenges?

One of the truths about this field is- Entry is easy, no professional experience or hi-fi degree is required to enter into the SEO field but as you grow survival requires churning of skills and hands-on practice on a daily basis. That’s what makes you a champion.

To do so, you can undergo an initial training in a prestigious company like RedBlink and start your career.

by Loveneet singh