Paid traffic refers to users who come to your website through paid advertising on the Internet. Google AdWords is the most used platform for this, but there are also other options on other platforms such as Facebook, Yahoo, etc.
Paid traffic can be either a direct conversion (such as a click or a signup) or it may be an indirect conversion (such as a lead generation).
The benefit of paid traffic is that you know exactly where your ads are being shown and how much money you are making from them. You can also track the performance of each ad and see if it’s performing well or not.
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