This is a violation of Google’s guidelines to display different content or URLs to people and search engines. In SEO, this practice makes it possible to send a given page to a human visitor while sending another to the search engine.
The goal is always to be better ranked in search engine results. Cloaking comes in several techniques including:
- User-agent based cloaking;
- “IP Delivery” cloaking based on the IP address;
- Cloaking via Javascript, Flash or Dhtml;
- Cloaking of invisible text or block;
- Etc…
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