The uniform resource locator is a unique text that the user fills in the bar of a browser to access a website, www.redblink.com is an example.
Generally, a URL is composed of 4 parts which are:
- The protocol;
- The domain name;
- The folder;
- The page.
In terms of SEO, it is recommended to:
- Create readable and easily understandable URLs;
- Prefer hyphens to underscores;
- Create a simple and concise domain name to facilitate its memorization;
- Create a domain name as logical as possible and which translates in few words all the content of the site;
- Insert keywords for better indexing;
