Social media marketing is a process used by businesses to promote their brand presence through various platforms such as Facebook, Twitter, YouTube, Instagram and LinkedIn. It allows companies to connect with its target audience in real-time. Social media has become one of the most effective marketing tools available today with over 2 billion users worldwide. SMM encompasses a wide range of activities in which companies engage with their target audience through online channels such as Facebook, Instagram, Twitter and Snapchat.
With social media platforms becoming more popular every day, it’s no surprise that many small businesses are jumping on board. But while SMM is a great way to connect with consumers and promote your business, it’s important to be aware of the risks involved.
References –
