Wikipedia defines the SERP as: ” a web page that a search engine automatically generates based on keywords entered by an Internet user, and which consists of a set of links pointing to the resources it considers, among all those that ‘it indexes, as relevant to this query with regard to its intrinsic ranking system.
A SERP usually has several elements including:
- Adwords advertising content,
- The Knowledge Graph,
- Universal search: images, news, shopping,
- The results in the zero position,
- Related Searches,
- The Local Pack
