Landing page optimization (LPO) is the process of improving elements on a website to increase conversions. In other words, it’s the art of making sure that your website provides the best possible experience for potential customers.
Landing pages are the main portal for your website visitors to arrive at your site and convert into customers or leads. They’re not necessarily static pages — some landing pages are highly interactive with images and videos — but they all have one thing in common: they’re designed to convert visitors into customers.
The goal of LPO is to help you get more conversions from every person who visits your site so that you can grow your business. The first step in landing page optimization is getting clear on what you want to achieve with each page – this will help determine which elements are most important in relation to those goals.
The second step is analyzing how each element on the page affects conversion rates – this means testing different types of calls-to-action (CTAs), headlines and copy against each other to see which performs better.
It’s important to remember that landing page optimization isn’t about changing things all willy-nilly – it’s about making small changes that will have a big impact on conversion rates.
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