Keyword proximity refers to the distance between two keywords. The closer the keywords are to each other, the more likely it is that they will be associated with each other.
For example, if you were to search for “red shoes” and “sandals” separately, you would probably get different results.
But if you search for “red shoes” and “sandals” together, you’re more likely to get results that include both keywords. This is because the proximity of the keywords makes it more likely that they are related.
