Entity SEO is the practice of optimizing a website to rank highly in Google search results. The goal is to ensure that your site appears at the top of Google when people search for a specific keyword or phrase.
Google uses entities like <img> or <body> to understand what type of content is on a website — so if someone links to something that isn’t an image or body tag, it won’t be included in their search results.
Here’s how it works:
Google crawls all of the websites on the internet and looks at all of their HTML code (or website code). The more unique words and phrases appear in these codes, the higher ranking they’ll receive when people search for them online. After crawling each site, Google parses out all of its HTML code into individual pieces called entities
References –
- https://en.wikipedia.org/wiki/Entity
- https://www.techtarget.com/whatis/definition/entity
- https://csrc.nist.gov/glossary/term/entity
Related SEO Terms
Entity | Keyword Stuffing | Keyword Cannibalization | Keyword Research
