Click through rate (CTR) is the percentage of people who click on your ad or link. It can be measured by dividing the number of clicks by the number of impressions in a given period.
The click through rate can be calculated by dividing the number of clicks by the number of impressions. This means that if someone clicks on an ad 100 times and that ad was shown 1,000 times, then their CTR would be 1%.
