Black-Hat SEO
Black-Hat SEO
Google, the most popular search engine in the world, has set up guidelines for webmasters that they must follow. However, some SEOs do not follow these recommendations by using illicit practices to manipulate the search engine algorithm to rank higher in results.
Google indicates that these practices are: “ likely to lead to the application of a manual action due to spam, an algorithmic type sanction or the permanent removal of the site concerned from the Google index. “.